The Cara Cara Story

Created as an expression of vibrancy and joy. Inspired by the possibility of life. Designed to bring pleasure to every moment.

Our Story

Cara Cara was founded in 2019 by Julia Brown, Katie Hobbs and Sasha Martin. Three women, each with her own successful career — Julia in fashion design, Katie in digital media and ecommerce, Sasha in finance and marketing — united by the desire to pursue something new. Together they combined experience, ambition and integrity to create a brand that captures the spirit of vitality they were seeking in their lives. 


Cara Cara’s clothing is designed to make women look good and feel good. Defined by vivid colors and exquisite original prints, our silhouettes convey optimism and ease, yet every garment is exactingly fitted and finished with dressmaker details that will stand the test of time. What started with a small collection of printed cotton poplin dresses has evolved into a complete vision for a wardrobe that includes ready-to-wear, knits, tailoring, evening and outerwear. 


Our business is independently owned and operated by women who lead full lives of family, friends, work and fun. Our collections are designed to enhance and bring beauty to each occasion.

Named for the unique variety of orange that was the subject of our very first print. Distinguished by its rosy, pink flesh and exquisitely sweet citrus flavor, the Cara Cara is a bright discovery.


We design our vibrant prints in-house, or adapt them from vintage textiles. They are often inspired by interior design, the natural beauty of gardens and landscapes, and the escapism of a far-flung oasis. Crisp cotton poplin is a hallmark of the brand and a perennial canvas for our signature prints yet we have evolved the collection to include high-quality silk, wool and velvet.

We spend months vetting our factories during each new round of development and choose our production partners based on the best fit for the construction and print details of that particular collection. Our clothes are produced in ethically-operated workrooms in the US, and WRAP-certified factories in India, China and Peru. Each piece is hand sewn by small teams of experts who return to work on Cara Cara patterns season after season.