Cara Cara is a brand that combines the joyful spirit of being on holiday, with exuberant and versatile wardrobe pieces to wear year-round.


That first exhale when you hit the open road.

The warmth of sunlight on your shoulders.

The scent of an open fire.

Cara Cara founders sitting outside in a sunny garden tropical area

Our Story

Cara Cara was founded in 2019 by Julia Brown, Sasha Martin and Katie Hobbs. Friendship, motherhood and the celebration of natural beauty are the foundations of our brand.

Our lives collided through our kids - those unions that make cities like New York more intimate and familiar. And so it was that we found ourselves together, with a collective 50 years of fashion, digital and marketing experience - and an idea for how we could give women the feeling we were seeking in our own lives through beautifully designed and made clothing. Cara Cara was born out of a void in fashion we felt qualified to fill.

Entirely female-founded, owned and operated, we design clothes for real women and seek to embody a unique kind of casual glamour.


We design our prints in-house, or adapt them from vintage textiles, and are often inspired by interior design and the escapism of a far-flung oasis. Crisp cotton poplin is a hallmark of the brand and a perennial canvas for our signature prints.

We spend months vetting our factories during each new round of development and choose our production partners based on the best fit for the construction and print details of that particular collection. Our clothes are produced in ethically-operated workrooms in the US, and WRAP-certified factories in India, China and Peru. Each piece is hand sewn by small teams of experts who return to work on Cara Cara patterns season after season.

Pencil sketches of dresses

As we go forward, Cara Cara's north star will be its women – the vibrant, smart, incredibly loyal group of colleagues and customers who carried us and inspired us through these first years.

Cara Cara illustration of a lady in sunglasses